In the age of social media, it's pretty common for people to share photos on their social media accounts. But before you upload an image to social media, make sure that the size of the image is in proportion to the image that you want to share.
If you don't, you could find yourself in trouble with copyright laws. Below, we've listed some measures that can help avoid these errors and ensure that your images are used correctly.
In the age of social media, it's pretty common for people to share photos on their social media accounts. But before you upload an image to social media, make sure that the size of the image is in proportion to the image that you want to share.
If you don't, you could find yourself in trouble with copyright laws. Below, we've listed some measures that can help avoid these errors and ensure that your images are used correctly.
This document contains a list of recommended measures to avoid these errors, which were updated for 2023.
When you upload photos to Facebook, the platform resizes and formats them automatically. To ensure optimal quality when viewed by others, try these size options:
Profile and cover images
- The profile picture must be at least 2048 x 2048 px (761 x 761 px recommended).
- Cover images must be at least 2050 x 780 pixels (851 x 315 pixels recommended).
- The Facebook page cover photo should be 1958 x 745 pixels.
- Facebook group cover photo dimensions: 1500 x 727 px
- Facebook event page cover photo dimensions: 1000 x 524 px
Image posts Size
- Square image: 2048 x 2048 pixels (492 x 492 recommended).
- Portrait image size should be between 1364 x 2046 pixels (492 x 738 pixels recommended)
- Image with link: 1200px by 628 px
- Video: 1080 x 1080 px
- Stories: 1080 x 1920 px
- Ads: 1200 x 628 px
We are planning to offer several specialized image formats on Instagram. These include stories, which allow users to share images and videos with select followers, highlights, which use algorithms to highlight a specific part of an image while allowing the rest to remain visible, and carousel ads, which allow businesses to promote multiple products within a single ad.
Instagram profile picture Size:
- 320 x 320px
Image Post Size:
- Square : 1080 x 1080 px
- Horizontal: 1080 x 566 px (Minimum of 566 pixels to preserve the image).
- Vertical: Please do not resize the image. The maximum width is 1080 pixels and the maximum height is 1350 pixels.
- Story: 1080 x 1920 px
- The recommended aspect ratio for landscape images 1.91:1, for square images 1:1, and for vertical images 4:5
IGTV
- Vertical video size: 9:16 aspect ratio
- Horizontal video size: 16:9 aspect ratio
- IGTV Cover image height 420px and Width 654px
- Recommended aspect ratio 1:1.55
Instagram Stories & Instagram ads
- Recommended size for stories1080 x 1920px
- Recommended aspect ratio 9:16
- The maximum file size for this image is 30 Mb, but keep in mind that the larger the image, the longer it takes to upload.
We know that the social media platform is a great way to reach potential customers and get them excited about your business, but did you know that Twitter also has a number of marketing features? If you're not using them, it may be time to take advantage of this new app called "Fleets."
Fleets allow businesses to send out targeted messages through Twitter. You can use it to promote sales events, run contests and giveaways, or just let your customers know about upcoming discounts. It's like having an army of virtual sales reps at your disposal—all without any extra cost!
Recommended dimensions and sizes for Twitter:
Twitter profile
- Profile image dimensions: 400 x 400 px
- The header image should be 1500 x 500 pixels.
Tweets
- Recommended tweets size 1024 x 512px
- The max file size for photos/GIFs on a phone is 5mb, while it's 15mb on a desktop.
Other Sizes
- Twitter card image: 1200 x 628 px (with link to website)
- Twitter ad: 1600 x 900 px
Twitter ads
- Tweet images must be 600 x 335px to comply with Twitter's minimum size requirement.
- The website card image should have a width of 800 pixels and a height of 418 pixels, with a 1.91:1 aspect ratio.
- 800 x 800 pixels with a 1:1 aspect ratio, the maximum file size is 20 MB.
- The Carousel 800 x 418px with a 1.91:1 aspect ratio, a max file size of 20mb for 2—6 image cards will be perfect for your next web or print project.
TikTok
TikTok is a social media platform designed to allow users from all around the world to express themselves freely by creating and sharing short comedic videos, music videos, and other likable content.
TikTok is perfect for people who love watching funny videos and want to express themselves through their favorite artists. You can share your creativity with the world by making your own TikTok video!
Recommended sizes and dimensions for TikTok videos
TikTok profile picture Size
- 200 x 200px
TikTok video dimensions
Recommended dimensions of 1080 x 1920px with an aspect ratio of 1:1 are often used in professional applications.
TikTok ad dimensions
- Portrait 720 x 1280px
- Square 1200 x 1200px
- Landscape 1280 x 720px
LinkedIn Profile
- Profiles must be 400 x 400px; though you can use images up to 7680 x 4320px for better quality, you can upload up to 8mb in size.
- Cover image 1584 pixels wide by 396 pixels high with a 4:1 aspect ratio.
LinkedIn for business pages
- Profile picture/logo 300 x 300px
- Banner recommended size 1128 x 191px
- The main image of the Life tab is recommended to be 1,128 x 376 pixels.
- Custom modules for Life tabs should be 502 x 282 pixels.
- Life tab company photos should be 900 x 600px.
LinkedIn posts
- Images for blog post links should be 1200 pixels wide and 627 pixels tall, with an aspect ratio of 1.91:1.
- Video post 256 x 144 pixels–4096 x 2304 pixels
Stories
- For a LinkedIn Story, it is recommended that the image is 1080 x 1920 pixels in size with an aspect ratio of 9:16.
LinkedIn ads dimensions
- For company/spotlight ads, a logo of 100 x 100 px is recommended.
- Spotlight ads should feature a background image at a minimum of 300 x 250 px.
- Sponsored content images 1200 x 627px with a 1.91:1 aspect ratio
- Sponsored content carousel images are 1:1 aspect ratio, 1080 x 1080 pixels
Measure your project's potential.
One of the most important things you can do to increase your visibility and brand awareness is to create exciting imagery that makes people want to share it. However, creating great images for each platform can be a real challenge.
In this article, we'll show you how to use the various image parameters on each platform to ensure that your content will look great no matter where or when it's shared.
You’ve done the hard work of creating your visual content, so now it’s time for us to do some of the heavy liftings.
We’ve already taken care of all of the logistical details that come with publishing a social media post—from where you need to go to upload your images, to how many times they need to be posted, and even what platform they should be shared on. All you have to do is share those images!
It may be tempting to stray off-piste from these guidelines (and we know sometimes it is), but we suggest you stick with them. If you share on too many platforms, your visual content won’t have as much of an impact as it could if it were more focused.
